NMMA Customer Satisfaction Index Program

CHICAGO – September 11, 2012 – The National Marine Manufacturers Association (NMMA) today recognized recipients of the 2012 Marine Industry CSI Awards for the award period from April 2011 through March 2012. A total of 41 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be acknowledged during the annual Industry Breakfast at the 2012 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 32,000 consumers.

“It is an honor to recognize these manufacturers for their outstanding focus on the creation of quality products and an enjoyable customer experience,” notes Terry Leitz, NMMA’s director of CSI programs. “Recipients of the CSI Awards are leading the recreational boating industry forward by ensuring feedback from their customers is an integral part of their planning and manufacturing functions.”

The following companies are being honored with 2012 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

AVALON\TAHOE

Pontoon Boats

BAYLINER

Sterndrive Bowrider Boats

Sterndrive Cuddy and Express Boats

BENNINGTON MARINE

Pontoon Boats

BOSTON WHALER

Fiberglass Outboard Boats

CHAPARRAL BOATS

Deck Boats

Sterndrive Bowrider Boats

Sterndrive Cuddy and Express Boats

CRESTLINER BOATS

Aluminum Outboard Boats

CYPRESS CAY

Pontoon Boats

FOREST RIVER MARINE

Pontoon Boats

FORMULA BOATS

Sterndrive Bowrider Boats

Sterndrive Cuddy and Express Boats

G3 BOATS

Pontoon Boats

Aluminum Outboard Boats

GODFREY PONTOONS

Pontoon Boats

GRADY-WHITE BOATS

Fiberglass Outboard Boats

HARRIS FLOTEBOTE

Pontoon Boats

HONDA MARINE

Outboard Engines

HURRICANE

Deck Boats

INDMAR PRODUCTS

Inboard Engines

LOWE BOATS

Aluminum Outboard Boats

Deck Boats

Pontoon Boats

LUND BOATS

Aluminum Outboard Boats

Fiberglass Outboard Boats

MALIBU BOATS / AXIS WAKE RESEARCH

Inboard Watersports Boats

MANITOU BOATS

Pontoon Boats

MASTERCRAFT BOATS

Inboard Watersports Boats

MERCURY MARINE

Outboard Engines

Inboard Engines

Sterndrive Engines

MONTEREY BOATS

Sterndrive Bowrider Boats

MOOMBA BOATS

Inboard Watersports Boats

NAUTIQUE BOATS

Inboard Watersports Boats

PALM BEACH MARINECRAFT

Pontoon Boats

POLAR KRAFT BOATS

Aluminum Outboard Boats

PREMIER MARINE

Pontoon Boats

PURSUIT BOATS

Fiberglass Outboard Boats

REGAL MARINE

Deck Boats

Inboard Express Cruisers Boats

Sterndrive Bowrider Boats

REGULATOR MARINE

Fiberglass Outboard Boats

ROBALO BOATS

Fiberglass Outboard Boats

SEA RAY BOATS

Deck Boats

Inboard Express Cruisers Boats

Inboard Motor Yachts and Trawlers

Sterndrive Bowrider Boats

Sterndrive Cuddy and Express Boats

SKEETER BOATS

Fiberglass Bass Boats

Fiberglass Outboard Boats

SUPRA BOATS

Inboard Watersports Boats

SUZUKI MOTOR CORP., AMERICAN

Outboard Engines

TIARA YACHTS

Inboard Express Cruiser Boats

Inboard Fishing Express Boats

TIGE BOATS

Inboard Watersports Boats

TROPHY MARINE

Fiberglass Outboard Boats

VOLVO PENTA

Sterndrive Engines

YAMAHA OUTBOARDS

Outboard Engines